PROJECTS
« Modern Mimesis » is based on reintroducing classical drawing in luxury
communication. I was inspired by brands that use artists to do their advertising or
develop products.
The main printed material was a book, which shows how we could reintroduce the pictorial arts in the luxury image.
The purpose was to show the diversity that this could offer brands, according to their styles. I produced the short film for a conference that aims to show how brands could reintroduce drawing in their marketing materials.
MODERN MIMESIS
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PENNINGHEN PARIS
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2018
