This project was created during a collaboration between the school Penninghen and the jeweller Chaumet. It was realized with Tifène Garrigues, Ines Kermaïdic and Laura Schott. We collaborated with interior design students, Matieu Loscul and Margaux Lié-Biancarelli. The aim of this project was to create the visual identity of an exhibition taking place at the K11 mall in Shanghai. The themes we chose to highlight are the links and duality that have guided the history of the brand. The visual identity reflects this idea of link and path. It lets the spectator decide how he or she wants to read the image. We created the logotype, declined the visual identity on the promotional products, created the signage, and imagined a promotional clip for the exhibition.